3 Reasons Why Social Media Marketing Matters
Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.
Increased Recognition For Your Brand
The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.
Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.
Social media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.
Increased Traffic and Conversion Rates
If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.
If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.
If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.
3 Social Media Trends That Every Entrepreneur Must Follow
We cannot deny the fact that social media is rapidly evolving. It has changed tremendously from way back when it first started. If you wish to keep up with the changing times, as an entrepreneur, you also need to make sure that your social media marketing strategies are not at a standstill.
Because if they are, you can never expect your techniques to be as effective as they could be. You will have to reassess your social media tactics and campaigns with every change in order to stay ahead of your competitors.
The question now is how can you develop better strategies that can keep up with the ever changing social media trends? Here are some tips to help you out:
1. Use Different Platforms
There are several social media networks. You need to use all the available ones to your advantage. Confining yourself to only one platform, Facebook for example, is not a very good idea. You can target and reach out to a wider audience if you use other networking sites such as Twitter, Instagram and Pinterest.
Also, you need to realize that a single network, may eventually decide to modify their policies in a way that may greatly affect your online business. You do not want to end up having only 2% of your target market see your social media posts, so you better learn how to diversify your social media tactics.
2. 3 in 1 Power Play
Unlike before, online marketing strategies do not work independently. There are specific methods that you have to use when optimizing your content or website. Content management also requires different techniques and social media has its own set of methods too.
Now, you can use SEO and content management as part of your social media marketing strategy. Doing so will help you build your brand, increase your online visibility and even improve your sales. It’s important that you combine your different marketing methods, eg; When you promote a blog post through email, also include a link to your social media pages. This allows for follow ups and a greater network.
3. Go Visual
Nobody wants to read a full block of text showing up on their newsfeeds which is why most social media posts almost always contains images. Because of the visual inclination of most consumers, Pinterest and even Video content have been proven to be very effective methods of advertising and marketing.
Find the right visual platform for your business and niche then make sure that you incorporate some images when promoting your brand, product or services on social media networking sites.
3 Ways To Expand Your Social Media Audience
Finding the right ways to grow your social media presence can be quite tough especially since there is a lot of misleading information out there these days. Large and small scale businesses alike, must sort through all this information in order to come across social media marketing strategies that actually work. Here are 5 of the best social media practices that you need to follow if you wish to expand your visibility and target audience.
Choose The Right Platforms
You’ve probably heard this a lot of times, but choosing the right social media platform is still extremely important. You need to determine if your business and target customers are more inclined to visual presentation such as YouTube or perhaps Pinterest. Other types of businesses do better with Twitter and Facebook. Choose platforms that you think will help your business thrive rather than drown your business together with the many other hopeful entrepreneurs who have failed to choose the right one.
Don’t Force Your Brand
When it comes to social media, forcing your brand will definitely not do you any good. Online surfers, especially those who are active on social media networks are very cautious when it comes to advertisements. They are extremely mindful of companies who constantly drive their audience to like or even follow their brand.
In most cases, these companies end up having lesser volume of audience compared to those companies that do not force their brand. Avoid being too promotional, you will just end up driving away your audience instead of attracting more. Employ a tactic that will engage your audience on an emotional aspect. ‘Feel Good’ posts are preferable to those which promote your brand directly. You should be focusing on “shareability” of posts and let your product sell itself in the long run.
All Day, All Night
Social media is 24/7. It doesn’t rest and it rarely goes on a downtime. With such a variety of different time zones, it’s likely that social media networks are going to be working all the way, day in and day out. If you wish to have an effective social media marketing strategy, you need to make sure that the one that you are going to employ will be working even during off peak hours. Your strategy must never sleep. Therefore, hiring experts that can monitor and engage with your target audience round the clock is a must. One suggestion is that you schedule content for times when you are unable to post.
4 Benefits of Real Time Social Media Marketing
Businesses these days are too busy posting about their brand, product and services that they tend to forget that incorporating real time events that may attract the interest of their target audience is also important. This is called real time social media marketing. This method is centered on capitalizing on real time events in order to send out a message to a target audience at a specific time.
As an entrepreneur venturing into this kind of social media marketing strategy, thinking of ideas in a matter of seconds instead of days or even weeks is something that you have to learn. With that, you will be engaging with your audience regarding special or notable events that are happening on that very day. This can gain you large amounts of attention that you may otherwise be unlikely to get. This strategy can be very beneficial and some of its benefits are provided below:
Increase Your Followers
One great benefit of engaging in real time social media marketing is that you’ll get better chances of increasing your number of followers. Discussing or even taking part on a much anticipated event will catch the attention of many. Of course, you have to make sure that you can make use of this event to your advantage by slightly incorporating your product or service into the message that you want to deliver to your audience. Once you have found a way of doing this, you’ll see how effective this method really is.
Real time social media marketing will also pave the way for you to build relationships with your audience. This is probably one of the best things that you can get from this kind of strategy. You’ll get to engage with your followers in a real time conversation which is very important if you wish to build on the trust of your customers and reputation of your brand.
Increase Potential Sales
Answering queries and responding to comments about an event that you have posted on your chosen social media platform, real time, will help you potentially increase your sales. A company that responds to their customers is more trusted compared to those that take days to reply. Engaging with them in real time is a big help especially in positioning a new product or service naturally as you go along with your conversations.
Expand Your Reach
Apart from the benefit of engagement and building better relationships with your customers, you will also get to expand your reach without having to force your brand to your target audience. Commenting on live events creates content that is much more likely to be shared and hence go viral.
4 Tips To Social Media Campaigns That Work
People all over the globe connect through social media and indeed we can call this a magnificent technological revolution. Connection with other people on a personal note and for a business purpose is now easier than it ever was. The internet has now turned into a vast marketplace and social media plays an important part in it. If you wish to have a successful social media campaign that is not only solid in theory but one that actually works, then you definitely have to check out the 5 tips discussed below:
Right Platform Selection
Choosing the correct platform for your niche is far more important than opting for the best one in the market right now. This means that if Facebook is in, it does not automatically mean that it is the right one for your business. You can choose from a wide selection of social media sites namely Twitter, Pinterest, Facebook, Youtube and smaller niche social networks. There are several other new sites that are emerging as of the moment. Take the time to find the right platform for your company and consider even the newer and smaller ones. Once you have figured this out, choose a small target audience for your campaign and start from there.
Analytical Tools Are Vital
You should always monitor how your campaigns are doing. With the help of analytical tools, you’ll get to keep track of your posts, images or videos and see how they are performing. You can even check which ones are being shared to others the most. Several third party programs will help you do this and using some of the best ones will help you monitor your efforts especially if you are launching several social media campaigns at once.
Frequency Of Posting
It is very important to know how often and when you should post. If your target market are those who are online during peak hours, then you should post during those times. If your target market includes those who go online during off peak hours then posting your campaigns within that duration is essential.
Content Of Your Posts
Another vital aspect that you must not overlook is the content of your posts. Text can be very boring and the fact that consumers these days prefer images means that incorporating images along with texts can serve your campaigns better. You may even use videos as people, in most cases, prefer to watch instead of read a full block of text.
5 Photo Tips For Better Socials and Greater Visibility
How do you stand out when promoting your brand through social media? What is the best way to get noticed? The answer is simple. Use pictures! It’s no wonder Pinterest has been such a great success. Regardless of whether you own a small or medium sized company, using this effective marketing tool proves to be extremely beneficial.
Here are 5 tips that you can follow if you’re planning to employ this kind of strategy:
Identify Your Goals
Much like any kind of online marketing strategy, you must have a firm grasp of what your business goals are. Since you are going to incorporate photo utilization in your social media marketing strategy, it is a must for you to identify what you wish to achieve when using a specific photo.
Know Your Target Audience
Identifying your audience is also crucial. You have to know who will most likely purchase your product, who will be following you in your chosen social media platform and who do you think will like and even share your posted photos. This allows you to choose photos that are the most relevant to your audience.
Tell A Story
Use photos to tell a story about your business, brand, product or service. Like the saying, ‘a picture is worth a thousand words’, use it to your advantage. Use photos to convey a story that will draw in and make them want to know more about the product or services that you are offering.
Like content, photos also need to be optimized. Make sure that you associate your photos with keywords that are relevant to your business. Using numbered file names for your photo will not be of use if you wish for your photos to be found through search engines.
Allow Photo Sharing
Apart from allowing your audience in your chosen social media networks to share your posts, you must allow your photos to be shared. Imagine the wider reach that you will obtain if you do this.
Once you’ve done all these, you should never forget to measure the results and the efficiency of your photos. As you can see, texts are not the only thing that you can use as a marketing tool.
Photos can also be very efficient in helping you increase your brand, visibility and reach as long as you know how to use them. If you are serious about taking social media by storm then this is one tactic that you should never disregard.
5 Tips from Social Media Gurus
Social media marketing is an essential part of any business aiming to boost their reputation, branding and visibility online. Are you one of the many entrepreneurs who are looking to improve your social media marketing efforts? If the answer is yes, then read on. Provided below are 10 tips practiced by several social media gurus.
Discover The Best Time To Post
Knowing when to post on your chosen social media is very important. You cannot just post anytime you want. Your return on investment will be greatly reduced if a smaller proportion of your target market see’s your posts or campaigns. Set it at a time when you know your audience will most likely check their social media accounts.
Make Use Of Your Rivals
Competition is not all that bad. Apart from motivating you to do your best, you can use that competition to your advantage. Take social media for instance. Research popular posts from your competition and use it to your advantage. What may be popular to their audience may also be popular on your end. There are several tools that can help you out with this including social crawlytics.
Go Viral On YouTube
Youtube is one of the most widely used sites all over the globe and using this platform as part of your marketing strategy is a must. One good practice that you should also follow is to create enticing, attention-grabbing thumbnails so that you can increase your click through rate. This will allow you to present to a greater amount of viewers and if you have a video that is informative and useful to your target audience you will be able to increase your sales.
Choose A Few But Not All Networks
It wouldn’t do you much good if you start your social media campaigns on all the platforms available. Choose only a few where you think your campaign will click. If you think your business will do good on video or photosharing sites, then choose Pinterest, Instagram or Youtube. Focus on these and build your visibility and your brand. Whilst in the long run expanding to more sites is a great idea, it can be best to focus your energy on one or a few and build a following before expanding.
Show Them What You’ve Got
If you want to attract customers and increase your sales, you need to provide great and high quality content to your audience. The type of content that will inform them of just how useful and relevant your products or services are to them. Highlight its benefits instead of its features when presenting your campaigns or deals and explain why your followers need to buy it.
8 Tips For Newbie Social Media Marketers
New to social media marketing? Don’t fret. You are not alone! There are others who wish to embrace this strategy as part of their marketing strategy.
Create A Page For Your Company
You should know the difference between a personal page and a company page especially if you have chosen Facebook as your platform. You have to create a fan page solely dedicated to your business. Facebook has existing policies that may lead to the shutdown of your personal page if you start and continue to post about your company, so it’s important to adhere to the guidelines.
Use Pictures And Videos
It’s not that text isn’t important; it’s more about giving a face to your company. Your target audience needs to know that your company is run by real people. You can do that by uploading photos of your team or pictures and videos of your company events.
Engage With Your Audience
Apart from posting, it is also very important for you to engage with your audience. Respond to their questions or perhaps thank them for liking or sharing your post. Interaction plays an important role in building trust which is very important in a client and company relationship.
It is very important for you to post regularly. Not once a week, not once a month but on a more consistent basis, for example, every day at a specific time.
Use An Appropriate Fan Page Name Or Twitter Handle
Make sure that your fan page on Facebook or handle on twitter is as close to the name of your company as possible. This will prevent any confusion and also make it easier for your audience to search for you.
Repost Or Retweet
You should also repost other people’s posts or retweet other people’s tweets. Social media marketing is not limited to the company doing all the posting. Sharing other people’s content shows that you value their opinion. This stimulates an open line of communication and allows for mutual benefit in the long run.
Connect Your Blogs To Social Media
There are a lot of tools that you can use these days when it comes to connecting your blog posts to your chosen social media platform. By doing so, you are allowing your audience both potential and existing, easy access to your content.
Listen to your customer’s concerns. Social media can be a medium for your customers to use when voicing out complaints and suggestions. Listen to what your audience has to say. Address their queries and appreciate their suggestions.
8 Secrets Of Successful Social Media Marketers
Have you ever wondered how experts became “The experts” in social media marketing? If you want to know their secrets, then you will find the information presented below extremely useful.
Have A Goal
Every business venture needs to have a goal. You have to ask yourself, why do you want to use social media as your marketing tool? What do you want to achieve? Do you wish to have better recognition? Do you want to improve your branding? Don’t start if you still haven’t found the answer to these questions.
Choose The Right Platform
Being on all social media platforms is not always beneficial. You need to choose the one that is suitable for your type of business. Some do great with Facebook while other companies have flourished in Pinterest. Know which platform is right for you and focus on it instead of wasting your efforts on using a larger amount of platforms but ending up with less impressive results.
Stop making excuses. If you have a business and you want to keep up with the times and thrive in your chosen industry, you need to be motivated. Backing out in the middle of your venture will mean that all of your effort, time and cash will go to waste.
Being busy does not mean that you are also effective. Make sure that you are busy employing a technique that will help you reach a goal. Make sure that every post you make has a strategy behind it and a goal.
Understand Your Audience
Your marketing efforts will go to waste if you do not have a full understanding of what your audience wants. You should know what they need, the common problems that they have and the solutions that they are in search of.
Even if you decide to use multiple social media platforms it is likely that you will have one platform that is more adept to your needs than others. It’s important that you prioritize your efforts in order to be as efficient as possible.
There are a lot of companies using social media as part of their marketing tool. You can expect for your rivals to be engaged in this kind of marketing effort too. So, make sure that your posts, content and campaigns are unique, compelling and attention grabbing.
You need to engage with your audience. Even if you keep on posting, you will not increase your followers or expand your reach if you do not interact with your audience. Consumers these days prefer a company that has a voice rather than faceless corporations who do not listen to what they have to say.
8 Social Media Marketing Myths Debunked
Like any other topic, social media marketing also has its own set of myths. As an entrepreneur knowing the truth is crucial. Here are 10 myths about social media marketing which have been debunked.
Google+ Is Useless
Google+ is one of the best social media platforms today. Others may say that it’s useless but it can change your position in Google search results and has a larger user base than many realize.
Lead Generation Through Social Media Isn’t Possible
This is false in so many ways. Posting high quality content and relevant media can generate you brand new followers who you can then send to your site through a sales funnel.
Social Media Is Not Suitable For Business
Social media is not only for personal use. A lot of companies are now using this to advertise market and communicate with their audience. Social media is now being utilized by most companies to expand their visibility. It is one of the best marketing tools since almost everybody has a social media account.
Only The Rich and Famous Have Huge Amounts Of Followers
That may be true before but not these days. Even regular people have huge followings. You too, can acquire a decent number of followers for your company as long as you know the right kind of content to post.
Social Media Is Perfect For Promotions
If you think that by promoting your brand or by inviting your audience to purchase from you through social media is effective then you better think again. You will end up having fewer followers each day if you continue doing this. The best way to attract followers is to post relevant, real-time and useful content that your customers may be interested in. Overselling can annoy your followers and just like in real life, pushy salesmen are not always the most profitable.
Everyone Has A Facebook Account
A lot of people say that everybody has one but in reality, not everybody does. It’s important to recognize other platforms.
You Should Use All Platforms Available
There are several social media networking sites to choose from. Each of these platforms has a decent amount of users. However, using all of may not be the best strategy. Not all sites are appropriate for your business. You need to find a couple of platforms that you think will help your company thrive and pursue followers on them actively.
Social Media Is Full Of Crazy People
There have been many negative stories involving social media lately, but not everyone on social media is crazy. You can still interact productively with target consumers that may be interested in your posts and your company. This communication is invaluable to entrepreneurs, and not something that should be disregarded.